Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]

Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with […] Read more »

How to Evaluate Your Online Marketing Agency Partner [Infographic]

Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimization (SEO), social media, web design, and other Internet marketing-related services. They can focus on the core business by employing the help of agencies. […] Read more »

Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search [Infographic]

Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. […] Read more »

Why is Social Media Optimization Essential to Your Success? [Infographic]

Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to […] Read more »

SEO Goes Natural & Social with High Quality Content [Infographic]

How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through […] Read more »